Post ni bukan pasal saya nak bukak business nasi lemak, tapi berkenaan rakyat Malaysia yang dah tak minat membaca akhbar "mainstream".
Ini bukan berita yang memeranjatkan pun, dah lama dah orang tahu... cuma statistik yang rasmi ni agak baru dikeluarkan... Kebanyakan akhbar-akhbar "mainstream" dah semakin tak laku, penjualan merudum...
Utusan Malaysia, Berita Harian, NST dan The Star semuanya akhbar yang dimiliki kerajaan, dan semuanya asyik memaparkan isu-isu politik yang sering kali merupakan benda yang remeh-temeh yang dibesar-besarkan...
Penjualan akhbar-akhbar ni dah menurun, tapi oleh kerana banyak dijual secara "bulk sales at discounted rates" kepada sekolah-sekolah, IPT (termasuk Library IIUM Kuantan) dan hotel, maka boleh survive lagi kut (for the time being)...
Kebanyakan orang dah berhenti beli akhbar-akhbar ni sebab banyak memaparkan isu-isu remeh yang dipolitikkan je...
Orang ramai lebih gemar akhbar tabloid seperti Kosmo dan Metro yang menceritakan pasal isu-isu sosial seperti liputan jenayah dan masalah sosial...
Mungkin orang awam rasa isu-isu sosial dan setempat lebih relevan kepada mereka berbanding isu politik...
Bagi saya pulak, saya hanya akan beli akhbar kalau headline hari tu menarik minat saya... Hari-hari lain, saya baca berita di portal berita online saja... hehe... Anda pula bagaimana?
Di bawah adalah petikan berita yang berkenaan tajuk post...
KUALA LUMPUR, Dec 31 — Newspaper circulation in the country maintained its downward slide this year as readers continue to shun hard news in government-controlled titles for more sensationalist tabloids.
Circulation of local media mainstays — The Star, New Straits Times, Utusan Malaysia and Berita Harian — has fallen over the past five years, in some cases dramatically so.
Audit Bureau of Circulations (ABC) figures for the full year ended June 30, 2010 show:
The Star’s circulation from 295,479 to 286,409 (-3.1 per cent drop),
the New Straits Times from 120,770 to 109,341 (-9.5 per cent drop),
Utusan Malaysia from 181,346 to 170,558 (-5.9 per cent drop),
and Berita Harian from 183,187 to 160,597 (-12.3 per cent drop).
Sales of the four newspapers have been falling these past five years, with ALL but The Star registering drops of 20 per cent or more between 2005 and 2009.
So-called “light reading” newspapers like Malay-language Harian Metro and Kosmo, on the other hand, continue to go from strength to strength, posting higher sales numbers this past year on top of already impressive circulation numbers.
Kosmo was the biggest winner with a massive 32.9 per cent jump in circulation from 129,633 last year to 172,252 this year.
Harian Metro also managed to chalk up an impressive 11.8 per cent rise in circulation to 378,354.
Free paper The Sun recorded a 4.38 per cent boost in circulation from 287,935 to 300,512.
Bulk sales — the practice of selling bundles of copies at discounted rates for distribution in schools, airplanes and hotels — now make up a slightly higher proportion of average net sales per publishing day for mainstream papers.
Reduced rate sales for The Star went up from 8 to 10 per cent of total sales, the New Straits Times from 23 per cent to 27 per cent, Utusan Malaysia from 6 per cent to 7 per cent and Berita Harian from 13 per cent to 19 per cent.
In contrast, bulk sales for Kosmo, Harian Metro and Chinese-language dailies constituted one per cent or less of daily average sales....
Baca berita penuh di sini...
Ps: tajuk post ni memaparkan kurangnya orang membeli surat khabar untuk dibaca.. mungkin ada sesetengah orang yang tidak lagi membeli surat khabar dan hanya membeli surat khabar bila surat khabar itu datang dalam bentuk bungkusan nasi lemak saja... hehe
-The End-
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